This post reflects the significance of a logo in relation to the company. It highlights why a logo is important. It extends to explain some very important aspects of developing a great logo along with examples and references.
The Word Logo, derived from ‘Logos’ an ancient Greek word meaning an idea, or a word has come to be a graphic mark or emblem predominantly used by commercial enterprises, organizations and even individuals to assist in promoting prompt public recognition.
Logos can be
1. Purely graphic symbols or icons.
2. Alpha graphic which includescharacters from the alphabet and symbols as well.
3. Only Letters to form a name or an acronym.
The significance of a logo has grown over time. A logo is the identity of a company. The general masses recognize a product with the help of a Logo. This is why it is very important to design a logo in a way that garners the attention of maximum number of people at the same time that can become recognizable easily.
There are a few tricks that can help in creating great logos.
Simplicity is one of the most critical aspects of developing a logo. A logo is not to highlight how artistically able you are. It is there to merely help the people to identify you with. It’s like a mark that screams your name. You don’t want it to be so complex that even when someone looks at it, he can’t quite figure out who you are.
A simple logo ensures that you can use it at a number of places. Once your logo becomes well recognized amongst the people, there is no need to even write your brand name along with it.
Also another thing about simple logo is that it is very easy to make thereby reinforcing the user or your customer to replicate it or identify it. Say for instance, if you are doing a project for your kid in school, who needs to show a boy holding a box. Now let’s say you believe in the details, and would like to mark the box so that it looks real, would you draw the logo of Nike on it or that of Versace?
My bet is Nike, because it is a simple tick mark. Versace, on the other hand, is a complex head of Medusa. Okay I hear you. I know my example is stupid, but you know what I mean right?
The logo should be such that it can be used in a number of ways while still retaining its original form. The basic logo should be the same but its representation, even when slightly altered should remind you of the same.
For example the Android bot is a cute little green rounded robot. It has come up with various versions and each version depicts the bot in a different way, while still retaining the central characteristics of the bot. Not only does it add versatility to your logo, it also ensures that if someone even remotely tries to copy your logo, people will only think of you. They will not consider it as a different entity, but end up treating it as your version only.
Always remember that when anyone looks at a logo, they hope to see a reflection of the company. An unrelated logo, no matter how artistically strong, will never generate the kind of feeling that a simple yet meaningful logo can.
A logo that involves thought inspires and impresses. It leaves a lasting impression on the minds of the users. It goes out of its own purview and ensures that a user can understand and appreciate it the moment he sees it.
A good logo reflects the strength and seriousness of the company owner. It echoes the sincerity of the brand. An unrelated logo can have an adverse effect because the audience may consider it to be childish and immature.
Danie is a passionate web designer and social media entrepreneur, He works for VITEB, a web and graphic design company. He is frequently researching the latest trends in web design and new-age Internet ideas. Follow his updates on Facebook